How Lantern Quizzes Generate On Average $29k/month

Tailored Experiences and Result Types

Lantern quizzes enable customers to make informed decisions, creating a shopping experience that feels personal and fulfilling. Tailored recommendations help bridge the gap between browsing and purchasing, driving satisfaction and loyalty.

Different result methods impact conversion rates, showcasing the flexibility and customization Lantern provides:

• Results Page Composition: On average, top users display 3 product recommendations on the results page. Additionally, 65% of quizzes include a 'View More Results' button, providing customers with further product options and enhancing their browsing experience.
• Default Type of Results: This is a straightforward approach where the quiz displays the top matches based on the answers selected. It’s ideal for quick recommendations and is used by 66% of quizzes.

• Dynamic Content Blocks: This method offers highly customized content tailored to specific answers or combinations of answers. It’s perfect for delivering in-depth, personalized recommendations, such as skincare routines or multi-step solutions. These blocks provide a unique and engaging experience and are used by approx. 24% of quizzes.

• Combination of Both Methods: A hybrid approach that uses both default results and dynamic content blocks to balance simplicity and customization. This method allows for versatile quiz designs and is used by around 10% of quizzes.

Revenue Breakdown by Results Type

If the average monthly revenue across all users is $29,000, the breakdown by result types reveals fascinating insights:

• Quizzes using only Dynamic Content Blocks generate an average of $22,371 per month.
• Those relying solely on Default Results see a higher average of $25,240 per month.
• However, quizzes that combine both methods achieve an impressive $40,076 per month, highlighting the significant revenue potential of leveraging both strategies.

Collecting Valuable Customer Data and Revenue

Quizzes are an exceptional tool for data collection, and Lantern users are reaping the benefits:

• Email Collection: On average, each quiz collects 6,353 emails, fueling robust email marketing campaigns and enabling merchants to build highly valuable customer lists.
• The average quiz completion rate is 40.93% overall, but there are some nuances depending on quiz structure. Quizzes with an email submission page have a completion rate of 40.33%, while those without see a slightly higher rate of 42.05%. This negligible difference highlights that including an email submission step does not significantly deter quiz takers, underscoring its value for merchants. By collecting emails, merchants can sync invaluable quiz data with tools like Klaviyo to create highly targeted marketing campaigns and follow up on quiz completion results.
• When considering to offer the option to skip the e-mail capture page or not there is a significant change in extra monthly revenue, Shopify stores offering the option to skip the e-mail capture page in Lantern Quiz Builder generate $28,614/month, almost double than the ones not offering it with only $14,418 extra monthly revenue.

• Revenue Insights: On average, Lantern generates an extra $7,465 in revenue per month for its users, across all variations and setups.
• Klaviyo Integration: 63.1% of users integrate with Klaviyo, meaning quiz answers and results sync directly to customer profiles. This integration allows merchants to send automated, highly targeted product recommendation emails and leverage quiz data for customized email marketing campaigns

The result? Top Lantern quiz users integrating with Klaviyo generate $31,977.86 on average each month compared to $24,775.53 for those not using it—an impressive 22.52% more revenue.

Lifetime Revenue Insights: Lantern users achieve extraordinary results that compound to a significant percentage of business revenue over the quiz lifetime:

• Lifetime Revenue: Our top earner generated an incredible $6,861,139 through Lantern quizzes.
• Top 10 Performance: The top 10 users generated, on average, an additional $2,080,083 in revenue.
• Top 10% Average: Stores in the top 10% see an average revenue boost of $1,060,784.

By giving customers more information to make informed decisions and offering tailored product recommendations, quizzes help bridge the gap between interest and purchase. Customers are more likely to find products that fit their specific needs and wants, resulting in higher satisfaction and increased conversions.

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Profiles of Successful Quiz Strategies

Inspired by our top users, here’s a snapshot of the most effective quiz setups:

• Question Types: Most quizzes have an average of 8.67 questions, broken down as follows:
  • Around 7 single-choice questions.
  • Around 2 multi-choice questions.
• Question Composition: On average:
  • 6 questions are text-only.
  • 1 question includes text and an emoji.
  • 2 questions use text and images.
  • A small percentage of quizzes include input-style questions (8%) and transition screens (15%).
• Welcome Pages: 85% of quizzes observed include a welcome page to engage users right from the start.
• 64% of quizzes utilize logic jumps, creating custom paths for customers based on their answers. However, quizzes without logic jumps not only generate higher revenue ($37,359 on average compared to $24,030) but also achieve a higher completion rate (45.54% vs. 38.29%). This suggests that simpler quizzes with fewer branching paths are more effective in driving both completions and revenue. Interestingly, quizzes without logic jumps tend to generate higher revenue ($37,359 on average) compared to those with logic jumps ($24,030). This could indicate that simpler quizzes are more effective in driving revenue.

Why Choose Lantern for Your Shopify Store?

Lantern stands out as a powerful tool for Shopify merchants, combining ease of use, customization, and proven results to drive engagement and revenue. Here’s why Lantern should be your go-to quiz-building app:

• Boost Revenue Across the Board: Lantern generates an average of $7,465 in extra monthly revenue for users across the board, with top merchants earning significantly more meaning $29,028.
• Klaviyo Integration Advantage: With 63.1% of users leveraging Klaviyo, merchants see 22.52% higher monthly revenue compared to those without integration. This synergy allows for highly targeted marketing campaigns using synced quiz data.
• Effective Data Collection: Each quiz collects an average of 6,352.63 emails, fueling robust email marketing and customer outreach efforts.
• Proven Strategies: Top-performing quizzes showcase best practices like optimized question composition (average 8.67 questions) and simple designs for maximum effectiveness.
• Flexibility and Personalization: Lantern offers versatile results display methods, from straightforward top matches to dynamic content blocks, ensuring you can tailor the quiz experience to your brand.
• Demonstrated Lifetime Success: Lifetime revenue metrics highlight how Lantern drives long-term growth, with top earners generating millions through quizzes.

With Lantern, merchants can deliver an engaging, personalized shopping experience while driving significant business outcomes.

Ready to Transform Your Store?

Lantern quizzes don’t just enhance engagement—they supercharge your sales. Join the growing number of Shopify merchants achieving extraordinary results.

"In a market where there are thousands of models, the Lantern quizzes made it so much easier for our customers to find the right paddleboard for their needs. Plus, the data we gathered helped us refine our offerings, and our team now uses the quizzes as a training tool—it's a win-win!" Jonathan, co-fondateur SUP Montreal