Privacy policy - Lantern

Last updated on the 11th of October 2024

This privacy policy for App Attic Ltd ( “Company”, “we”, “us” or “our”) describes how and why we might collect, store, use and or/share(“process”) your information when you use our services (“Services”) such as when you:

Download and use our software or any application of ours that links to this privacy policy
Engage with us in other related ways including sales, marketing or events

Questions or concerns?

Reading this privacy policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns please contact us via email at contact@appattic.com or by writing to us at Flat 22, Lawford Mews, 28 Waterloo Road, Bristol, BS2 0PN, United Kingdom.

Definitions

AppAttic is a trading name of AppAttic LTD (“Company”, “we”, “us” or “our”), a company incorporated and registered in England and Wales under company number 13045669, and with registered offices at Flat 22 Lawford Mews, 28 Waterloo Road, Bristol, BS2 0PN, England, United Kingdom of Great Britain and Northern Ireland.

Any software, plug in app or product developed and provided by App Attic Ltd will be referred to as the Services (“Services”).

Information about you or information about your customers that is made available to App Attic LTD by you downloading, installing and using specific Services will be referred to as your information (“your information”).

A data controller is the legal entity that determines the purposes and manner for which personal data is processed.

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Summary of key points

What personal information do we process?

When you download, install, use, or navigate our Services, we may collect and process personal information about you or your customers (“your information”) depending on how you interact with App Attic Ltd and the Services, the choices you make, and the products and features you use.
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When interacting with our Services, your customers may provide their personal data, for example, when completing a quiz. You as the Services user are the primary data controller for this information, while we act as a data processor.

If you provide personal information to us about another data subject or use our Services to collect information about another data subject( for example, your customers), you are responsible for ensuring that you have their consent to provide that data for the uses set out in this Privacy Policy and for bringing this Privacy Policy to their attention.

Do we process sensitive personal information?

We do not process sensitive personal information on our own initiative. However, yes, we may process such information if it is collected and provided to us by you through your use of our Services. This processing occurs on your behalf, as you are the data controller. For more information, please refer to the section on Special Category Data.

Do we receive any information from third parties?

‍We receive information from Shopify as well as public databases, marketing partners, social media platforms, and other outside sources.

How do we process your information?

‍We process your information to provide, improve, and administer our Services, communicate with you, ensure security and fraud prevention, and comply with legal obligations. Additionally, we may process your information to offer and recommend services or products that might be of interest to you, including other Services we offer. We only process your information when we have a valid legal reason to do so, such as fulfilling contractual obligations, ensuring compliance with the law, or with your explicit consent.

In what situations and with which parties do we share personal information?

‍We may share your information in specific situations and with specific third parties to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

How do we keep your information safe?

‍We have organizational and technical processes and procedures in place to protect your information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your Information.

What are your responsibilities as the Data Controller?

As the data controller, it is your responsibility to:

Ensure that your customers are informed about the collection and use of their data, including any special category data.
Obtain appropriate consent for the processing of personal data, including sensitive information.
Respond to any requests from your customers for access, rectification, or erasure of their personal data, as well as managing objections to the processing of their data.

What are your rights?

‍Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. For more details please see section 10. WHAT ARE YOUR PRIVACY RIGHTS?.

How do you exercise your rights?

‍The easiest way to exercise your rights is by contacting us at support@appattic.com. We will consider and act upon any request in accordance with applicable data protection laws.

1. What information do we collect?

Personal information you disclose to us

We collect personal information about you and in some cases, your customers, that you voluntarily provide to us when you download, install and use the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information-such as your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you use our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data. In addition to the location data provided to us directly by Shopify, we collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services.

Information about your customers collected from the use of our Services

In Short: We may collect personal data for your customers depending on the features and functionalities of the Services that you use.

Depending on the type and features of the Services you use and how you interact with us, we may be required to access and collect personal data belonging to your customers. We limit this type of data collection and access only to when it is required to provide services to you and to carry out necessary functions of our business. This is strictly limited to Services that require this type of data in order to perform certain essential functionalities.

The particular customer’s personal information that we process when you, our customer, use our Services depends on how you use our products and Services and which products and Services you use. You may also have the option to use additional features or tools within our Services that allow you to do things such as analyse the records, including your customer’s personal information. In those cases, we will process this information to provide you with the service you request.

Special Category Data

As a user of our Services, you may collect personal data from other data subjects (your direct customers) through quiz interactions, for example. This may include special category data, as defined by the General Data Protection Regulation (GDPR), which refers to sensitive personal data such as health information, biometric data, or other sensitive details.

We process special category data strictly on your behalf as the data processor, while you, the Services user, act as the data controller. This means we follow your instructions regarding the processing and management of your customer's data, ensuring that all processing is conducted in line with applicable data protection laws.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing partners, and other outside sources.

In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviour data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.

2. How do we process your information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
To deliver and facilitate the delivery of Services to the user. We may process your information to provide you with the requested service.
To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
To send administrative information to you. We may process your information to send you details about our Services, changes to our terms and policies, and other similar information.

3. What legal bases do we rely on to process your information?

In Short: We only process your information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law such as to provide you with services to enter into or fulfil our contractual obligations, where it is necessary for our legitimate business interests, with your consent, to comply with laws, or to protect your rights.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we rely on the following legal bases to process your personal information:

Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
Legitimate Business Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved
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Legal Basis for Processing Special Category Data

If special category data is processed through the use of our Services, we rely on Article 9(2)(e) of the GDPR, which allows for the processing of special category data that has been made public by the data subject. This means that your customers have willingly provided and made this data public. If your customers voluntarily submit sensitive data through our Services, by submitting quiz responses for example, we process this data under the condition that they have made it public through their interaction with your quiz.

We may also choose to rely on the following legal bases to process your personal information:

Consent. We may process your information if you have given us permission (ie., consent) to use your personal information for a specific purpose.
Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or prevent harm.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

4. When and with whom do we share your information?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may share your information with the parties set out below for the purposes set out in the table in clause 3 above.

We may share your information with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your information in the same way as described in this privacy policy.

We may share your information with members of our Group Company, including where we have a parent or subsidiary undertaking.

We may share your information with governmental, regulatory, judicial, supervisory or any competent authority to whom we have a legal obligation to disclose your data, or where it is reasonable necessary to do so in order to protect other people’s property, safety or rights, or to protect against fraud or credit risks.

We may share your information with third parties with whom we contract to supply services to you on our behalf: Vendors, Consultants, and Other Third-Party Service Providers. These may include payment processing, search engine facilities, operational, advertising and marketing. In some cases, the third parties may require access to some or all of your information. These are the third parties that have access to your information and we strongly encourage you to visit and read their specific privacy policies:

Advertising, Direct Marketing, and Lead Generation

Saleshandy, Google AdSense, Klaviyo, RB2B and Customer.io

Allow Users to Connect to Their Third-Party Accounts

Shopify Account and our Tech integrations that you can find here: https://www.trylantern.com/integrations

Cloud Computing Services

Amazon Web Services (AWS) and Google Cloud Platform

Communicate and Chat with Users

HelpScout, Intercom, Klaviyo and Slack

Content Optimization

Segment and Retool

Data Backup and Security

MongoDB and Ngrok

Retargeting Platforms

Mailchimp, Google Ads Remarketing and Google Analytics Remarketing

Social Media Sharing and Advertising

Facebook advertising and Google+ social plugins

User Account Registration and Authentication

Shopify OAuth and Shopify Login

Web and Mobile Analytics

Google Analytics

Website Hosting

Webflow and Shopify

Website Performance Monitoring

Sentry

Cross Promotion and Marketing

Crossbeam

Web and Mobile Analytics

Google Analytics and Tinybird

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions. For this purpose we can use with our partners services like , but not limited to, Crossbeam. Our partners list can be found on this page: https://www.trylantern.com/partners.

5. Do we use cookies and other tracking technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

6. Is your information transferred internationally?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "4. When and with whome do we share your personal information?" above), in the United States, and other countries.

If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.

7. How long do we keep your information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than sixty(60) months past the termination of the user's account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

9. Do we collect information from minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@appattic.com.

10. What are your privacy rights?

In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate using the Services at any time.

In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (1) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (i) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:

https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are located in Switzerland, the contact details for the data protection authorities are available here:

https://www.edoeb.admin.ch/edoeb/en/home.html

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications

You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE? below. You will then be removed from the marketing lists. However, we may still communicate with you-for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Upon your request to uninstall/delete and stop using the Services we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any Investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies:

Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

11. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

12. Do we make updates to this policy?

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

13. How can you contact us about this policy?

If you have questions or comments about this policy, you may email us at support@trylantern.com or by post to:

App Attic Ltd
Flat 22 Lawford Mews
28 Waterloo Road
Bristol
BS20PN
United Kingdom

14. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please email support@appattic.com or support@trylanter.com .

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