How SUP Montreal Reached 5.57x ROAS and $0.65 leads with Lantern Quizzes

Introduction

Spending advertising money directly on a well-designed quiz can deliver an incredible return on investment, and SUP Montreal is a perfect example of this.

SUP Montreal, a well-known provider of paddleboard experiences and equipment, spent $1,790 CAD (approximately $1,330 USD) on an ad campaign that directed potential customers to a quiz. This campaign generated $7,405 USD in sales, resulting in a Return on Ad Spend (ROAS) of 5.57x. In addition, they were able to collect 2,058 email leads, making the cost per email an impressively low $0.65 USD. This case study explores how integrating Lantern quizzes boosted SUP Montreal's customer experience, sales, and lead generation.

Background

Before integrating Lantern, SUP Montreal was using a manual form builder to help customers decide on products. The process was inefficient, requiring staff to manually analyze each form submission and respond to customers individually. This approach was not only time-consuming but also lacked effective data collection and a clear way to track customer behavior.

Then SUP Montreal decided to try Lantern, a quiz-building software, to streamline this process and improve their customer experience. For one of their quizzes, a direct-to-quiz advertising campaign was set up to explore the possibility of growing sales through advertising directly to the quiz.

Campaign Overview

• Campaign period: July 24th to August 20th, and September 1st to 6th
• Total Campaign Cost: $1,790 CAD (approximately $1,330 USD).
• Sales Generated: $7,405 USD.
• ROAS: 5.57x.
• Impressions and Engagement: The ads reached 432,000 people, generating 7,300 clicks. The cost per click was $0.18 USD.
• Emails Collected: 2,058 emails, resulting in a cost per email of $0.65 USD.

The Impact of Lantern Quizzes

SUP Montreal saw a number of key benefits from integrating Lantern quizzes:

1. Incredible ROAS: During the approximately one-month campaign in the summer, SUP Montreal achieved a Return on Ad Spend (ROAS) of 5.57x, generating $7,405 USD in sales from $1,330 USD (or $1, 790CAD) spent on ads. This high return allowed for significant scale and data collection, which not only drove immediate sales but also provided valuable customer information. This data enables SUP Montreal to create targeted campaigns for future promotions, increasing the likelihood of repeat purchases and long-term customer engagement.

2. Low-Cost Lead Generation: The campaign successfully generated 2,058 email leads at a cost of just $0.65 per lead. These were not just any leads; they were highly informed, as the quiz provided valuable data on each lead's preferences and needs. More importantly, you also have a lot of data from their answers that you have saved in their quiz session via the Klaviyo integration for future targeted campaigns.

3. Increased Conversion Rate and Average Order Value: The quizzes helped increase customer confidence in their purchases, which directly impacted SUP Montreal's conversion rates. The average order value increased to $452 USD, which was a 70% increase compared to previous sales without the quiz.

4. Enhanced Staff Training: The quiz also had unexpected internal benefits. With such a wide range of products, even store clerks could find it challenging to remember which board was best suited for different customer profiles. By using Lantern quizzes as part of the training process, new staff members were able to learn about the product offerings quickly and gain a deeper understanding of customer needs.

5. In-Store Customer Assistance: The quizzes also proved helpful in-store. One staff member used the quiz on an iPad during customer interactions. This helped them make better recommendations and gave customers a clear understanding of why certain boards were a good fit for them. According to SUP Montreal, having the quiz on hand during in-store interactions not only helped guide customers to the right product but also enhanced the overall experience by showing the reasoning behind each recommendation. Customers appreciated the transparency and educational aspect of the quiz, which increased their trust in the staff's suggestions. Additionally, staff members found it to be an effective tool for explaining complex features and helping customers visualize the differences between various boards, ultimately leading to higher satisfaction and more confident purchases.

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Challenges and Lessons Learned

While using Lantern, even though they experienced minimal drawbacks, SUP Montreal did identify some challenges. One key challenge was ensuring accuracy in the quiz answers. As they added new products, it was important to make sure the tags were accurate and updated regularly. To overcome this, they periodically reviewed the quiz to ensure the accuracy and sync of any changes that may happen in their product catalog or matching system. This helped even during staff training to use a verification tool for new staff members who are not yet as proficient in their product recommendations.

Conclusion

Integrating Lantern quizzes into their website has helped SUP Montreal achieve notable improvements in customer experience, conversion rates, employee training, and lead generation. The quizzes made it easier for customers to make informed decisions, provided valuable data for SUP Montreal, and even became a useful tool for in-store staff training.

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"In a market where there are thousands of models, the Lantern quizzes made it so much easier for our customers to find the right paddleboard for their needs. Plus, the data we gathered helped us refine our offerings, and our team now uses the quizzes as a training tool—it's a win-win!" Jonathan, co-fondateur SUP Montreal

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Interested in Learning More?

If you're curious about how Lantern quizzes can help your business engage customers, streamline decision-making and reach ROAS of 500% +  don't hesitate to install Lantern today!

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