Google Analytics Custom Events & Dimensions
This article outlines a full list of the custom events and properties sent by Lantern to Google Analytics:
Welcome Screen Page
load_welcome_screen- properties:
store_id,quiz_id,lantern_session_id,page - triggered when the welcome screen is loaded
- properties:
leave_welcome_screen- properties:
store_id,quiz_id,lantern_session_id,page - triggered when the user leaves the welcome screen to start the quiz (typically by clicking on or tapping on the Start button)
- it doesn’t get triggered if the user leaves the quiz
- properties:
Question Page
Email Page
load_email_page- properties:
store_id,quiz_id,lantern_session_id,page,question_id - triggered when the email optin page is loaded
- properties:
submit_email- properties:
store_id,quiz_id,lantern_session_id,page,question_id,email,first_name,marketing_consent,is_required - triggered when the user submits the email optin form
- properties:
skip_optin- properties:
store_id,quiz_id,lantern_session_id,page,question_id - triggered if the user clicks on “No Thanks” or a similar link or button which allows them to skip the email page without providing an email address
- properties:
Transition Screen
load_transition_screen- properties:
store_id,quiz_id,lantern_session_id,page,question_id - triggered when a transition screen is loaded (the exact screen can be identified through the
question_id)
- properties:
leave_transition_screen- properties:
store_id,quiz_id,lantern_session_id,page,question_id - triggered when a transition screen is left through a direct action (e.g. clicking on a button to proceed to the next question)
- properties:
timeout_transition_screen- properties:
store_id,quiz_id,lantern_session_id,page,question_id - triggered when a transition screen is left through a timeout (e.g. the transition screen disappears after 3 seconds, and the next question is displayed automatically)
- properties:
Question / One-Line Input / Multi-Line Input
load_question_page- properties:
store_id,quiz_id,lantern_session_id,page,question_id,question_type - triggered when a question page is loaded (the exact question can be identified through the
question_id)
- properties:
submit_answer- properties:
store_id,quiz_id,lantern_session_id,page,question_id,question_type,title,is_required,options,answers,property_id - triggered when a question is answered
- properties:
Results Page
load_results_page- properties:
store_id,quiz_id,lantern_session_id,page - triggered when the results page is loaded
- properties:
restart_quiz- properties:
store_id,quiz_id,lantern_session_id,page - triggered if the user chooses to restart the quiz (after reaching the results page)
- properties:
display_results- properties:
store_id,quiz_id,lantern_session_id,page,results,content_block_results,answers,email,first_name,marketing_consent - triggered when the results are displayed on the results page - this event includes properties with full details about the product recommendations being made
- properties:
add_all_to_cart- properties:
store_id,quiz_id,lantern_session_id,page - triggered if the user clicks on the “Add All To Cart” button
- properties:
add_to_cart- properties:
store_id,quiz_id,lantern_session_id,page,variant_id,sku,title,price - triggered when an “Add To Cart” button is clicked (a product is added to cart) - this event includes properties with full details about the product being purchased
- properties:
go_to_product_page- properties:
store_id,quiz_id,lantern_session_id,page,link,variant_id,sku,title,price - triggered when the user goes to a product page from the results page (e.g. by clicking on “Choose Options”)
- properties:
go_to_cart- properties:
store_id,quiz_id,lantern_session_id,page - triggered if the user visits the cart page from the results page
- properties: